The Verdict
Our pick: Zapier. Zapier wins 3 of 5 categories and ties in one, making it our top recommendation. Its massive integration library, proven reliability, and extensive ecosystem make it the more powerful and scalable choice for most businesses.
Relay.app is a strong contender, particularly for teams that need to inject human approval steps into their automated workflows. Its modern interface and focus on ease of use make it a compelling option for those specific use cases.
Pricing Comparison
Zapier
for the Professional plan (billed annually)
Zapier's pricing is task-based. Each action an automation (a "Zap") performs counts as a task. This model is straightforward for simple, two-step automations but costs can escalate as workflows become more complex and consume more tasks.
Relay.app
for the Professional plan (billed annually)
Relay.app uses a model based on "steps" and "AI credits". A step is any action in a workflow. This is similar to Zapier's tasks, but the inclusion of AI credits for advanced features adds another dimension to pricing.
| Plan | Zapier Price | Relay.app Price | Notes |
|---|---|---|---|
| Free | $0/mo (100 tasks) | $0/mo (200 steps, 500 AI credits) | Both offer a free tier for basic use. Relay.app is slightly more generous with its step limit. |
| Professional | Starts at $19.99/mo (750 tasks, billed annually) | $19/mo (750 steps, 5,000 AI credits, billed annually) | The entry-level paid plans are nearly identical in price and core allowance. Zapier's monthly rate is $29.99. |
| Team | Starts at $69/mo (2,000 tasks, billed annually) | $69/mo (2,000 steps, 5,000 AI credits, billed annually) | Team plans are also priced competitively, with Zapier including up to 25 users and Relay.app including 10. |
| Enterprise | Custom Pricing | Custom Pricing | Both platforms offer custom enterprise plans with advanced security, governance, and support. |
Feature Comparison
| Feature | Zapier | Relay.app |
|---|---|---|
| App Integrations | 8,000+ | ~150+ |
| Human-in-the-Loop | Yes (Request Approval steps) | Yes (Core feature) |
| Multi-Step Workflows | Yes (Paid plans) | Yes |
| Conditional Logic (Paths) | Yes (Paid plans) | Yes |
| Built-in Data Storage | Zapier Tables | Relay.app Tables |
| Built-in Form Builder | Zapier Forms | Relay.app Forms |
| AI Capabilities | Zapier Copilot, AI steps, ~500 AI app integrations | Native AI actions (GPT, Claude, Gemini), AI Assistant |
| Developer Platform | Yes, for building custom integrations | No |
Zapier's primary advantage is its sheer scale. With over 8,000 app integrations, it's highly likely that any tool in your existing tech stack can connect to Zapier. This makes it an incredibly versatile and powerful platform for connecting disparate systems. Beyond integrations, Zapier has expanded into a broader AI orchestration platform, offering not just workflows ('Zaps'), but also built-in tools like Tables for data storage and Forms for data capture.
Relay.app's feature set is more focused. Its standout capability is its native "human-in-the-loop" functionality, which allows workflows to pause and wait for manual approval before continuing. This is a critical feature for processes like expense approvals, content publishing, or any workflow that requires human judgment. While Zapier has added similar approval steps, it's a core design principle of Relay.app. Relay.app also has strong native AI capabilities and a growing library of integrations, but it cannot currently match the breadth of Zapier's ecosystem.
Ease of Use
Zapier
- Classic, linear workflow builder that is intuitive for simple automations.
- Can feel cluttered for very complex, multi-step Zaps with many paths.
- The addition of Tables, Interfaces, and other features adds power but also increases the learning curve.
- Zapier Copilot, an AI assistant, helps users build workflows using natural language.
Relay.app
- Modern, clean user interface that users find elegant and easy to navigate.
- Visual workflow builder makes it easy to understand complex logic and branching.
- Focused feature set (workflows, human approvals) leads to a more streamlined experience.
- Users praise the intuitive design and smooth builder.
Both platforms are designed for non-technical users and are considered easy to use. Zapier's interface has been the standard for years and is very straightforward for creating simple point-to-point automations. However, as workflows grow in complexity with multiple branches (Paths), the interface can become more difficult to manage.
Relay.app, as a newer tool, benefits from a more modern design. Users consistently praise its clean, intuitive interface and visual builder, which can make it easier to design and troubleshoot complex workflows. Its focused approach on workflows with human-in-the-loop steps means there are fewer concepts to learn, leading to a slightly faster onboarding experience for many users.
Reliability & Ecosystem
| Category | Zapier | Relay.app |
|---|---|---|
| Reliability | 99.9% uptime SLA on Enterprise plans, battle-tested infrastructure handling billions of tasks. | No published uptime SLA. Users report platform is reliable, but it lacks Zapier's long-term track record. |
| Support | Email support for lower tiers; live chat and priority support for higher tiers. | In-product chat, Slack community, and dedicated channels for Enterprise. Users consistently praise the fast and helpful support. |
| Security & Compliance | SOC 2 Type II/III, GDPR, CCPA. | SOC 2 & GDPR on Enterprise plan. |
| Ecosystem Size | Massive: 8,000+ apps, developer platform, expert marketplace. | Small but growing: ~150+ apps, consulting partners available. |
| Scalability | Proven to scale from individual use to large enterprise deployments. | Designed to be scalable, but less proven at the highest enterprise volumes. |
Zapier has been the market leader for over a decade and has built an incredibly robust and reliable platform. It has processed over 81 billion tasks and offers a 99.9% uptime SLA for enterprise customers, demonstrating its battle-tested infrastructure. Its security certifications like SOC 2 Type II/III and GDPR compliance are standard across higher-tier plans. The Zapier ecosystem is unmatched, with a developer platform for creating custom integrations and a marketplace of certified experts to help with complex projects.
Relay.app is a newer platform and, while users report it as reliable, it doesn't have the same long history or published uptime SLAs as Zapier. Where Relay.app shines is its customer support, which receives exceptionally high praise from users for being responsive, helpful, and even implementing feature requests quickly. Its ecosystem is still in its early stages. While it is growing, it lacks the sheer size and third-party support network that Zapier has cultivated over many years.
Who Should Pick What
Choose Zapier if...
- You need to connect with a niche or wide variety of applications.
- Reliability and proven scalability for business-critical workflows are your top priorities.
- You want a comprehensive platform that includes data storage (Tables) and form building.
- You need enterprise-grade security and governance features.
Choose Relay.app if...
- Your workflows require frequent human review and approval steps.
- You prefer a more modern, streamlined user interface for building automations.
- You value exceptionally responsive and personal customer support.
- Your automation needs are focused on a core set of modern applications.
Also consider: Make (formerly Integromat) is another powerful Zapier alternative that offers more complex logic and data manipulation features at a competitive price point, making it a favorite among power users and those with more technical needs.
Our recommendation: start with Zapier
Zapier's massive app library, proven reliability, and scalable platform make it the safest and most powerful choice for the majority of users.
Both platforms offer free tiers, so you can test them with your own workflows before committing.

